Business Model:

A mutually-owned, Massachusetts community cooperative bank.

Target Market:

Population requiring full service banking, specifically, growing families.

Geographic Reach:

Ten Mile radius of each branch and ATM location.

Challenge:

Work with FamilyFirst Bank's senior management team and marketing firm to create a fresh, clean Web site to suit the bank's new name (previously Ware Co-operative Bank), logo and brand campaign. Once published, the bank also wanted to be able to update their new Web site independently.

Solution:

Silvana.Net's design took FamilyFirst Bank's online presence out-of-the-box. The next-generation site is a seamless component of the complete branding effort. The site's design will stay fresh over time and can easily keep pace with growth anticipated.

Silvana.Net also created a custom, proprietary Content Management System (CMS) to enable bank personnel to update interest rates, news and public relations items, and employment information at will.