Business Model:
Hardigg Europe designs, develops, tests, manufactures and distributes rotationally and injection molded reusable containers for industrial, defence, aerospace and consumer markets in Europe.
Target Market:
B2B and B2C
Geographic Reach:
United Kingdom and Europe
Challenge:
This client's outdated Website did an ineffectual job of accurately presenting the leadership position Hardigg Industries, Inc. enjoys. An iniative to grow brand and sales in the european marketplace was underway. Hardigg Europe looked to corporate headquarters in the U.S. to partner with them in developing a Phase I strategy in capitalizing internet opportunities.
Solution:
Create a product-centered website consistent with a distinctly european design aesthetic.The next-generation site has: a fresh, sophisticated look; an open layout condusive to growth; greatly expanded product offering; intuitive interface allowing access from either an industry or product centric perspective.
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