Business Model:

Manufacturer of a new siding product that faithfully replicates the aesthetic of authentic cedar clapboard.

Target Market:

B2B and B2C

Geographic Reach:

United States and Abroad.

Challenge:

To rapidly establish its product line through a robust marketing campaign directed toward regional/national building trade professionals.

Solution:

Silvana.Net created an elegant, scalable Web site that will keep pace with the company's active growth curve. The architecture was developed so that visitors may choose from one of five different target markets (homeowners, architects, builders, contractors and dealers) from which to enter the site. This device enables NuCedar Mills the ability to custom design a unique positioning statement for each distinct market segment.