Business Model:

Specialty Loose Leaf manufactures library quality binder products covered in cloth, leather, and reinforced materials.

Target Market:

Large-scale repeat customers from the automotive, furniture, government and graphic design and marketing industries.

Geographic Reach:

International

Challenge:

This long established, family-owned manufacturer was early in establishing a Web site presence though, over time (and a period of unprecidented Internet growth), had fallen behind keeping the Web site fresh and up-to-date.

Specialty Loose Leaf recognized their Web site no longer accurately presented their brand and, as a result, was missing the full potential inherent in this powerful marketing tool to grow company initiatives.

Solution:

Working closely with Specialty Loose Leaf's senior management, Silvana.Net lead a team in the development of a new strategic plan, successfully created a graphic design (for the next-generation Web site) that represents the client's brand and speaks to their target market, and developed the site according to a pre-approved schedule.