- Product Purchases;
- HTML Email Signup; and
- Facebook “Likes.”
In most cases, your business wants the target market to land on a page that’s 100% dedicated to one product, idea, or message. It’s less confusing for your potential customer to act when there’s a single choice to make (read about Costco’s brilliant model). Also, it’s easier on your organization to track results and tweak to “optimize for conversions.”
Optimizing for conversions means that when a visitor does finally arrive on your landing page, they’re more likely to purchase therefore you should see a better statistical return (more product sales, more email signups, more seminar registrations, etc.).
Creating a landing page for your organization’s select products and/or services can also make you successful in increasing rank position on search engines. Google LOVES “long-tail” topics (specific messaging) that landing pages excel at, so having one could significantly help your firm increase its Organic SEO (Search Engine Optimization) performance as well.